U.S. Release Date: 2018
Coach John Wooden started with a rag basketball made from his mother's panty hose to go on and earn the distinction of the greatest coach in the history of sport, winning 10 titles in 12 years while coaching at UCLA. He's an American hero. His name is a synonym for success. Most importantly, he's a great mentor. That, according to Thor, is what ultimately sparked the story. "We really wanted to explore his message in the context of our "look at me" world. The story is about success - and that it has nothing to do with fame or validation on Instagram."
“I believe in the basics: attention to, and perfection of, tiny details the might commonly be overlooked. They may seem trivial, perhaps even laughable to those who don’t understand, but they aren’t. They are fundamental. They are the difference between champions and near champions.”
Wooden was obsessed with details, going as far as teaching his players how to properly put on socks. This philosophy inspired every decision, making us even argue over the hue of the thread. It's not easy creating something as humble, honest, self-assured and detailed as the Legend himself.
Features: Feather-light at 7.5 ounces / Stichless quilted collar for flexibility and comfort, Premium materials / Achilles cradle made with basketball uniform material / Silhouette inspired by basketball heritage / Signature Fabled footbed, Wooden's iconic eyeglasses hidden in logo / 10 stars on the heels for 10 championships / Sole design based on Pyramid of Success
To celebrate Wooden's love for poetry (his favorite teaching tool), we are using modern day poetry - hip hop - to celebrate his message and introduce it to younger generations. Artists from around the world remixed his message, gaining exposure and winning sneakers.
Listen to the song "One Shot" from Warm Brew of Red Bull Records.
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